Utilizing monthly flyer deals, shipper promotions and custom signage, it’s easy to drive foot traffic and impulse sales on profitable products.
The MBA Program
The MBA program is our premier shipper & signage program featuring multiple monthly promotions at low costs with high margins, advertised to sell fast, resulting in incremental impulse sales and bottom-line profit.
marketing: Our marketing team plans monthly promotions with top-tier allowances to guarantee you’ll pay the lowest cost on promoted products.
buying: Multiple MBA promotions are featured each month. C&O customers buy the promotions that will appeal to their customers.
advertising: Customizable signage is provided to advertise the MBA promotions. Utilizing in-store signage can drive impulse sales up to 20%1.
(1The Point of Purchase Advertising Institute.)
The Advance Order Flyer
Stay ahead with the Advance Order flyer! It’s your opportunity to pre-order MBA promotions,“1st on the Street” innovation items, and seasonal products. You’ll also find LTO and in/out promotions every month. This feature allows you to buy new items once, sell them, and then introduce something different the following month. It’s a great way to try new products and keep your customers interested and coming back for more.
The Marketing Messenger
Boost your profits with The Messenger! Each issue features over 300 stock items with allowances that lower the cost of goods. C&O stocks thousands of items – browse through the Messenger to discover products you didn’t know were stocked!
Our Point of Sale Partner
Impulse specializes in all types of c-store point of sale materials, and they have art on file for all the products C&O advertises!
WAM Partner
As a WAM partner, you have access to exclusive manufacturer programs and additional rebates, ensuring a significant boost to your bottom line.
Discover how simple and effective marketing can be, contact a C&O Representative today.
